Author: Marisol Ovalle Munoz

In today’s digital age, Meta is leading the way in integrating artificial intelligence into digital marketing. This combination has the potential to revolutionise how businesses engage with their audiences, providing new opportunities for personalisation and efficiency. However, this revolution also presents ethical challenges that brands need to address. In this article, our digital marketing agency…

Instagram has updated its algorithm to prioritise original content over recycled content. This change comes in response to increasing concerns about the proliferation of accounts that reuse other people’s content, particularly in the Reels section. In this article from our Digital Marketing Agency in Bali and Singapore, Essence Creative Solutions, we provide detailed information about…

Learning to Design your posts with Canva is essential for capturing your audience’s attention and enhancing your visibility on platforms like Instagram. At Essence Creative Solutions, we understand the importance of visual appeal in a competitive landscape. As a result, today, our Digital Marketing Agency based in Singapore and Bali, Essence Creative Solutions, is providing…

In project and task management, time is a valuable resource, and efficiency is critical, so having the right tools for management and planning is essential. One of the tools we use is the Asana project management platform. Asana offers various features designed to increase productivity and improve team collaboration. In the following article, our digital…

SEO is evolving as we progress through 2024, with new trends shaping how businesses can optimise their online presence and reach a broader audience. Here are the current and future trends in SEO for 2024. Current SEO 2024 Trends 1. AI and machine learning The development of AI-powered tools, such as Google’s RankBrain and BERT,…

As we step into 2024, the landscape of social media trends continues to evolve at a breakneck pace, reshaping the way we connect, communicate, and consume content. What started as a platform for sharing personal updates has transformed into a powerful tool for businesses, influencers, and everyday users alike. In this dynamic environment, staying ahead…

Some people believe that simply sending the same information about products and services to their entire client database is sufficient for a successful email marketing campaign. However, email marketing involves much more than that. To achieve effective email marketing results, it is essential to set clear goals and learn how to segment your client database to send them relevant information. This…

Search engine optimisation (SEO) is the process of improving your website to increase its visibility in search engine results pages (SERPs). This involves creating high-quality and relevant content, strategically using keywords, and obtaining reputable backlinks from other websites. This article will outline two main benefits of implementing SEO for your business. SEO drives people to…