Category: Business
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Fusion Food Trends 2026: How Global Ingredients Are Reshaping Southeast Asia’s Culinary Innovation
Southeast Asia’s culinary landscape is defined by bold spices, layered complexity, and deeply rooted traditions. In 2026, these traditions are evolving through a new wave of cross-cultural experimentation, as global ingredients such as matcha, ube, hōjicha, and yuzu are reimagined for local palates. This article explores how fusion food trends 2026 are reshaping consumer preferences…
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Sampling Trend in Southeast Asia: Why Mini Formats Are Winning in 2026
For years, brands believed bigger launches meant stronger impact. Southeast Asia is proving the opposite. Across fragrance, beauty, and even food categories, mini formats are outperforming full-size launches. Consumers are not hesitating because they lack interest, but because they want proof. Trial-driven consumption has become the dominant pathway to product adoption across Southeast Asia’s digital…
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Taste Preferences in Southeast Asia: Flavor Trends Shaping the Market in 2026
Southeast Asia is home to over 680 million consumers whose taste preferences are shaped by bold spices, layered flavors, and deeply rooted culinary traditions. Understanding taste preferences in Southeast Asia has become a strategic requirement for brands entering the region. For food, beverage, and lifestyle brands entering the region, flavor alignment has a direct impact…
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Local vs Global Brands in Southeast Asia: Who is Winning Consumer Trust in 2026
In 2026, the competition between local vs global brands in Southeast Asia has moved beyond visibility and into strategic territory. With the region’s digital economy projected to surpass US$300 billion in gross merchandise value by 2025 (Bain & Company, 2025), Southeast Asia has become a decisive growth engine, on par with major global regions. As…
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Aromatherapy Market Growth 2026: Trends, Size & Strategic Opportunities
In recent years, aromatherapy has evolved from a niche alternative therapy into a mainstream component of global wellness routines. As consumers prioritize holistic health due to rising wellness consciousness, the aromatherapy market growth has become an integral part of daily well-being. By 2026, the global aromatherapy market is projected to reach USD 1.56 billion, with…
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Asia Skincare Trends 2026: Why Skincare is Overtaking Makeup (and what brands should do)
By 2026, Asia skincare trends are reshaping the beauty market. The Asian beauty industry has long been a global trendsetter. Based on campaign performance data across Southeast Asia and regional market indicators from 2023-2025, skincare consistently outperforms makeup in engagement rate, repeat purchase, and lifestyle value (LTV), with the Asia-Pacific region accounting for 43.65% of…
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Fragrance Trends of 2026: How Generations Define the Market
Fragrance has evolved far beyond being a personal accessory. Today, it stands as a powerful branding tool, cultural marker, and driver of consumer loyalty. As we move into 2026, Millennials and Gen Z are redefining the global fragrance trends, influencing how brands design products, communicate values, and compete for attention. For businesses, this shift signals…
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Marketing Trends 2026: What Brands Need to Know
In this article, we explore how emerging marketing trends will define brand strategy in 2026 and reshape how consumers discover, evaluate and commit to products. These shifts influence not only what people choose to buy, but how they search for information, who they trust, and which messages feel relevant in an environment where attention is…
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Why is Everyone Into Matcha? 2026 Wellness Trends
In this article, our marketing agency Essence Creative Solution, based in Singapore and Indonesia explores the understanding of the modern wellness trend in crafting effective marketing strategies. Health and lifestyle have turned into aspirational indicators, understanding that now consumers not only want products but also rituals and identities that reflect their virtues. The rapid transformation…
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How Cultural Trends Affect Consumer Behaviour
In this article, we explore how cultural trends shape modern consumer behavior and influence when, why and how people make purchasing decisions. These shifts affect individual choices, social influence patterns and the way consumers respond to content across digital platforms. Understanding these changes is essential for any business that wants to stay relevant in a…